Hey, it's been a while since we've posted on here as we've been busy busy busy editing our Music Video and testing anciliary tasks!! I'm now going to show you my textual analysis of Florence and the Machine - You've got the love. I love this song and it's one of my favourites at the moment. Florence won a Brit Award earlier this year and is one of the countries fastest growing new artists. She is also particularly individual and therefore I felt she was an excellent example to look at for our Music Video research.
Camera work: Lots of the shots show panning from left to right which allow for the performance based angle in the music video. The video also starts with an extreme close up of Florence, which pans out slowly to a mid shot, as she sings the most recogniseable part of the song. This establishes her the main vocalist on the track.
Mise-en-scene: Lighting within the video particularly at the beginning is very effective. Here we see FLorence in front of a black background with light dispersing around her.
Most importantly it is originating from a high angle and therefore is making the audience aware of who the lead singer is.Furthermore the lights also fade to black which reflects perfectly with the harsh ending to that line in the song. An on going theme in the Music Video is glitter, especially at the beginning Florence uses lots of glitter and wears sequin clothes this adds glamour and individuality to the video even throwing glitter at one point which creates an effect as if cameras were flashing taking photos, this makes Florence even more important within the video.
Editing: The most common edit seen in the video is a straight cut, however during the middle there is a sequence of shots which fade into each other, one after the other, in sequence.
There is also a small graphic match where by Florence is looking down in one mid shot then it changes to a wide shot where by her head is in the same postion but the location has changed. This is an effective way in which a location change seems effortless.
- There is more to come :)
