Analysis of Ellie Goulding's Website

Ellie Goulding is a relatively new on the scene singer who is currently signed to Polydor records, the same record company as widely popular stars e.g Lady GaGa and Duffy and also lesser known artists such as Jamie Scott and Jack McManus. At the moment she is not very well known which is why I decided to analyse her website and see how it differs from bigger names such as Katy Perry's website. I came to know her music through one of iTunes weekly free downloads (which is where i also heard of Jamie Scott and Jack McManus) and she recently won the Critics Choice Award at the 2010 Brit Awards.
I felt that i could compare and take inspiration from Ellie Goulding's website as both she and Santigold have a more alternative sound and therefore would have a similar target audience. Here is a link to her website :

http://elliegoulding.co.uk/#/

On first glance Ellie Goulding's website is very similar to a MySpace page, with samples of her tracks to listen to and YouTube clips of all her TV appearances and behind the scenes video diaries. I like this idea as it makes the audience feel closer to her and more able to identify with her, more so than they could with bigger name artists who are more likely to have video clips of their performances rather than direct address to their online audiences. It also shows that she is an up and coming artist who is till trying to promote herself as much as possible. This is also shown through advertising of her Twitter and MySpace pages.
Similarly to Pixie Lott's website http://www.pixielott.com/site/global/frontpage?cmdr=ip2country/detected, who we have been looking at for inspiration for our auxiliary task webpage, she has a menu bar at the top of the page giving options such as "about" and "gallery". I particularly like the gallery of official photos and we have used a favourite photo that we took of Lorna as a background for our webpage. Here is an example of one of the photos I especially liked:



I particuarly like the moving images on the background of the page as I think it gives an added interest apart from the generic features of a webpage. However I don't like the fact that adverts for her shows and voting polls have been placed over this feature as I feel it takes away from a good technique. If we had the technology or were making a live webpage then I think we would use this technique of moving, slideshow style images due to the great photos we took on our shooting day which would be perfect for promoting our artist.
Overall I feel this is a a successful webpage and works for Ellie Goulding's target audience who are probably young people into alternative msuic and therefore are more likely to search for new artists on the internet.

More to come later :) xxx

p.s Editing is coming along really well and we're managing our time pretty well and think we're going to be more than ready for the deadline :D :D